Nike Strike Again with Catch the Flash
Nike has a reputation for consistently producing quality products. Likewise they have a history of working with strong ad agencies that help them produce fantastic marketing campaigns. Included is this Catch the Flash campaign that is nothing short of genius, i really can’t stress this enough. There are a lot of cool campaigns out there, but this a kingpin. To announce the launch of their fully reflective Vapor Flash Jackets Nike Vienna launched a 90 min race where Viennese residents and online participants can participate in a game to locate/track down the runners and flash a pic as proof of the find. Whichever online and real-time participant tracks the most runners wins a cash prize. Check out the website for a more detailed case study.